Successfully led the comprehensive rebrand of Uncle Liu’s Hotpot, a beloved local Chinese restaurant with over 20 years of history. Developed a refreshed visual identity that honored the restaurant’s heritage while creating a more modern, distinctive, and engaging brand presence. The rebrand strengthened the restaurant’s overall visual communication and customer appeal, contributing to a 30% year-over-year increase in revenue.
Logo
Menu
Ephemera
Visual Collateral
Stationery
Uncle Liu's Hotpot Graphic Standards Guide
